Search Engine Optimization (aka SEO) is a term used to describe the methods of getting a website seen by search engines. Search engines targeted by SEO include Yahoo!, MSN, AOL, Ask.com, et al. But most important of these is Google, which is the largest and most used search engine, comprising over half the search engine market (source: Nielsen NetRatings).
So what is this thing, "Search Engine Optimization", and what does it have to do with you?
Generally, there are a few common ways for someone to find/get to your website (not necessarily in this order):
- Clicking on a search result on Google or another search engine
- Clicking on a link on an electronic newsletter or mass email
- Clicking on a link on a website mentioning yours or a paid banner ad
- Physical promotion (fliers, postcards, posters, letters, telemarketing, face-to-face promotion/sales)
- Word of mouth
Now, if you haven't made it big yet, one can assume there isn't much in the way of word of mouth for your product or website, so we can scratch #5 off. If you're not sending out bulk mailings or promotion, you can run #4 out as well. If you haven't invested in a dependable and often times expensive email marketing campaign or banner advertising campaign, then #2 and #3 can go as well. So what does that leave? Numero uno, old-fashioned search engine results.
How does a search engine find your site? By what is on it. As simple as that may seem, there are a few, scratch that, many things that search engines take into consideration. In fact, Google scans though a list of over 50 criteria for each website page, a list which is continually growing without notice. So if you're not on top of SEO and its intricacies, your competitors who are are going to have the upper hand - and quite possibly leave you in the dust.
What We Can Do For You
There are over 18 BILLION web pages listed on Google, so getting the most out of your site in terms of being Search-Engine-Friendly is a must, as competition is plentiful.
At Mr. Web Wiz, we can explain to you one-on-one how search engines operate, and we can work with you on how to present your product and company in search engine terms so you can benefit from greater search engine results and page views.
Click here to read one of our articles which stresses the importance of Search Engine Friendly websites.
So call us today at (727) 230-9691, or send us an email so we can schedule a FREE website consultation.