When you think of good marketing, one might reminisce on the old "Got Milk?" commercials, or the shiny BMW ads you see in magazines. Rarely does one remember much about broader ads about other products or a store which sells many different products in general - like the ones which are introducing a whole new line, or one that purposely shows a large variety of products that are of seemingly equal importance.
Why is that? By common logic, the ads which show a variety of many different products should be more effective in interesting a larger crowd, as a single product isn't necessarily going to sell to everyone. So why do these simple, "Straight-Shooter," one-product, one-line ads prove to be much more effective than the "Shotgun" ads with a million places to look at?
Standard Websites vs. the Content Management System
Back in the internet “old days”, namely the mid-to-late 90's, websites were very simple.
They were all coded the same, and each page had a separate file which defined every facet of that particular page.
Nowadays, there are dozens of ways you can code a website, and some are file-a-page sites (“static” sites), and others are websites which “generate” pages based on what the user asks for (“dynamic” sites).
You may ask, “What are these terms, 'static' and 'dynamic' and how do they affect me and my own internet marketing?” Here is a simple breakdown:
To do it yourself or not to do it yourself. That is the question. Many website owners have asked this same question and for good reason. With all of today's user-friendly, easy-to-use software and the wide array of cheap templates, I might ask too! Why pay someone out of your own pocket when you can do it yourself?
Well, while the basic idea of putting a site together is sound and feasible to those with the persistence to do it, there are a few pitfalls that only a pro web developer won't run into:
Building a website that gets frequent visits can seem difficult: there are literally tens of billions of pages listed in search engines, and there are thousands of registered domain names, most of them we don't know or remember. How does one put oneself above this sea of websites and actually get some business from your cyberspace real estate?
The answer is simple.
Let me ask you this: say you owned an up-and-coming business that recently paid to have a large stock of promotional postcards designed, printed and delivered to your door. The postcards are sharp, punchy and effective – a valuable promotional resource just waiting to be put to use.
Arguably the most important part of a website, a flier, a logo or any promotional piece for that matter. But what makes this thing “design” so important? What makes design “good” and what makes it “bad”?
If you can read text, see a phone number, or use an online shopping cart, who cares about the rest, right? That might be a common viewpoint to many people on either side of the business fence, whether they are the buyer or the seller, the promoter or the promote-ee. Nevertheless, design is essential if you want to sell anything – and here is why.
After setting up a website, the most important work starts: monitoring it.
The typical questions one asks when managing a site are:
Do I know how many visitors our website had yesterday / last week / last month?
Do I know how long they visited the site?
Do I know which pages they viewed?
Of course, the first step is to get these questions answered. This can be done with several tools but we found Google Analytics to be the best to use, as set-up is a breeze and it's also cost-effective (free).
The next step is to analyze the data you've been provided to determine what to do (i.e. if you have a lot of visitors but they only stay for seconds, or you do not have returning visitors = something is obviously wrong).
This is a hot item. We are asked this question often. To be honest, there is no absolute answer to this question. Traffic depends on more than one factor. The search engines have to have your site listed in their databases, you have to have links from other (related) websites pointing to your site, and so on.